Perhaps it didn’t have the cultural impact of “new phone, who dis?” but the search phrase “new listings near me” flipped the way buyers search for homes on its… well, its roof. It’s a direct example of the effectiveness of location-based searching, a far cry from the newspaper ads and weekend open houses of yore. By typing “new listings near me” in a search engine from a phone or laptop, a seemingly inexhaustible list of options is produced for the busy buyer, giving an instant idea of what to expect from the local housing market. Location Matters in More Ways Than Ever Photo credit: Envato Location, location, location. It’s as relevant as ever, but for more reasons than one. That’s because with the rise of GPS-augmented mobile apps, the search for homes (among other things) has become hyperlocalized. Say you’re meeting a friend at a trendy cafe in Los Feliz, and you’re so taken with the neighborhood that you’d consider moving there. Simply type “new ...